Having a website is now essential for any firm to be visible, grow and increase notoriety. Indeed, in addition to being an important source of information for customers, it helps to increase contact with them thanks to a better visibility. It is a real showcase and a distinctive sign as such.
Mostly associated with a brand, the domain name is for the company a positioning and identification tool when you search on the Internet.
With all the new extensions available, the choice of a domain name of high quality is even more important, as critical as the choice of a brand. For example, it is now possible to create geographical extensions or extensions containing a brand name. Yet, some extensions or keywords are very popular and bring value to the companies that hold them.
As a consequence, we can value domain names just as we do for a trademark or a patent.
In which cases should a company value its domain name?
It is useful to know the value of a domain name, particularly in these cases:
- When it is brought to the assets of the company;
- When an existing domain name is bought or sold;
- When the company reviews its assets before merging or sale.
Which are the main items taken into account by Brandon when carrying a valuation study?
Our experts analyze several criteria, including:
- The legal aspects,
- The targeted markets,
- An estimation of the economic and financial parameters relating to the website activity (traffic, click rate, etc.),
- The associated risks, such as the competition or the possible market slowdown.
These items are taken into account and analyzed depending on a method developed by Brandon Valorisation, ValoFinTM, so as to reach the fair value of your domain name.
In order to validate the quality of your domain name, we closely work throughout this study with Brandon IP, patent and trademark attorneys. These experts are able to assess your protection strategy and all its legal aspects.
By the end of the study, our conclusions, with figures, and any recommendations are submitted to you during a dedicated meeting and a comprehensive report is provided. This study can then be used during your negotiations in case of need.
Brandon Valorisation has developed a financial valuation method for intellectual property rights which is adaptable to your specific needs. For more information, please consult our dedicated pages:
- Financial valuation study
- Patent valuation
- Trademark valuation
- Software valuation
- Company valuation
- Intangible assets valuation
- Franchise valuation
Do you want to know more?