A story of Champagne

Our client's place
Publié le 16 November 2020

This story began when Michel Lévy met Pierre-Éric Jolly, a winemaker like no other. Responsible for operations of Champagnes René Jolly, Pierre-Éric maintains and develops the tradition of this great Champagne House created by his family in the 18th century.

 

As an inventor, he imagined the “3-legs-Muselet”, a smart innovation which allows, inter alia, to reduce by 40% the use of metal wire, thus saving money and natural resources.

 

The Brandon Group had the pleasure of supporting Pierre-Éric in the development and valorization of this invention. We have indeed protected this innovation with several patents before registering several trademarks to protect the name and the logo, in France and abroad.

 

Once the feasibility study and the prototyping activities were completed, the question of exploiting the invention remained unanswered. Two options were available: the creation of a dedicated company or the search for licensees. This latter option was chosen and, after targeted researches in Europe, Brandon Valorisation negotiated and finally completed the sale of the exploitation of “Muselet Yo” patents to a European leader in this field.

 

The Muselet Yo will arrive on the market in 2021. Champagnes René Jolly already uses it in the Coffret Editio, a premium product of the House.

 

We are proud to have accompanied Pierre-Éric Jolly in this great adventure and to have successfully led this invention onto the market.

 

www.renejolly.com

 

Last articles

Gruyères
Elsewhere
23 November 2022

Global Innovation Index 2022: Switzerland still in the lead

According to the Global Innovation Index 2022 published by the WIPO (World Intellectual Property Organization), Switzerland is again the most innovative country around the world. […]

Logo Bletry
At home
21 October 2022

Almost 20 years…

Having took over the head of our partner Office BLETRY in 2003, Anne and Michel Lévy have endeavored to maintain and promote the notoriety of this IP law firm created in 1866 by the Blétry Brothers.

De l'importance de la valorisation financière pour obtenir des financements
Elsewhere
6 October 2022

The importance of financial valuation to obtain funds

Estimate the value of your business is an essential step before any funding request.

See all