According to a survey of 480 French, British and Spanish companies, the CEOs want to continue their investment in innovation and R&D despite the coronavirus crisis. For 26% of them, it means increasing the size of their research team and a budget increase of around 26,7% is also planned for 2021.
And History tends to prove their point right because innovative companies generally resist crises better. For the current crisis, for example, digitalization has proven essential to face lockdowns and sanitary constraints. Companies that have been able to adapt have emerged stronger.
Another information from this survey: the top-ranking innovations are those relating to the environment (7 out of 10 managers prioritize innovations with a positive environmental impact), but also gender equality and social inclusion, in a world where women and “minorities” wish to live in a more balanced society.
However, there is still a black spot: despite an increase in state aid for innovation, there are still too few French companies that use them (24%). The main hurdle mentioned by those giving up is the complexity of the system.
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