Elsewhere


The 10 reasons for a business valuation
Several periods in the life of your company may require knowing its real value. We reveal in this article the 10 reasons to value your company.

Focus on… Jean-Eugène Robert-Houdin, the famous illusionist and inventor
Discover the life of Jean-Eugène Robert-Houdin, sometimes called "the father of modern magic".

Absurd patent of the month: an apparatus for obtaining criminal confessions
Yet another gem this month with this scary US patent.

The most remarkable innovations of 2022
Discover here some innovations we heard about in 2022 and considered particularly outstanding.

Absurd patent of the month: sanitary appliance for birds
This month, we hope to entertain you (again) with a new patent application probably aimed at “helping” our friends the animals, or rather their owner.

Global Innovation Index 2022: Switzerland still in the lead
According to the Global Innovation Index 2022 published by the WIPO (World Intellectual Property Organization), Switzerland is again the most innovative country around the world. […]

Alfred Nobel, an inventor behind the eponymous prize
Everyone knows or has heard of the Nobel Prizes awarded each year to different scientists, writers and personalities. But few of us really know who […]

The weird (and nonetheless absolutely authentic) patent of the month: “Christmas tree vibrator”
At last, it is Christmas season again, and it is of course customary to decorate the interior space with a nice Christmas tree, hang baubles […]

SME Scoreboard: only 10% of them own intellectual property rights
According to the European Observatory of EUIPO (the European Union Intellectual Property Office), only 10% of European SMEs declare that they own intellectual property rights. […]

The importance of financial valuation to obtain funds
Estimate the value of your business is an essential step before any funding request.

Absurd patent of the month: the rowing bicycle (1900)
Discover the absurd patent of the month, patented in 1900: the rowing bike

Absurd patent of the month: the breathing greenhouse helmet
Many of you reacted very positively to our last article about absurd and quirky patents. We understand that you like these discoveries. That is why […]

Ukrainian crisis: innovation, a growth leverage?
Could innovation come to support companies and help them get out of the crisis?

The countries with the largest proportion of women cited as inventors
Every year we celebrate International Women’s Day on March 8th. On this occasion, we examined this month the countries with the largest proportion of women […]

Absurd or quirky patents: Brandon’s selection
Brandon’s team has selected a some patents found to be funny. Enjoy the discoveries!

The inventions imagined for the space exploration that we find in our daily lives
In this article, Brandon Valorisation presents some inventions you probably use, but they were originally developed for space exploration. We wish you a nice discovery!

The best innovations of the year 2021
Discover our selection of innovations in 2021.

Innovations in parasports
Brandon Valorisation has decided to dedicate this month an article on innovations aimed at facilitating and promoting the practice of sport for disabled people.

Companies still focused on innovation despite the crisis
According to a survey of 480 French, British and Spanish companies, the CEOs want to continue their investment in innovation and R&D despite the coronavirus […]

Our selection of innovations for the summer 2021
Discover Brandon Valorisation’s selection of innovations for the summer 2021.

Focus on Switzerland, the most innovative country in the world
According to WIPO's Global Innovation Index, Switzerland leads the most innovative countries 2020 ranking.

Does intellectual property apply to SME and start-ups?
By Anne Lévy, Patent & Trademark Attorney

Collaborative development of products and services: innovate better thanks to partnerships
A few weeks ago, Brandon Valorisation explained in an article how an SME could diversify its activity by licensing innovative products. This month, we emphasize […]

Margaret Hamilton, the woman who gave the moon to Mankind.
Very few of us may know that a woman, Margaret Hamilton, has played a decisive role in the adventure that led a man to make his “one small step” on the Moon in 1969. We make here her portrait.

The most remarkable innovations of 2020
Discover our selection of the most striking innovations of 2020.

Brexit: what are the consequences for innovation and intellectual property?
We were all in such a hurry to see 2020 end that we on the Continent barely noticed this historical event: December 31 also marked […]

Business valuation: interest and methods
In this article, Brandon Valorisation talks about the different methods that exist to value a company.

From invention to achievement: André Citroën and the Yellow Expedition
André Citroën, pioneer of the automotive industry, was also a master of communication. This he demonstrates by imagining the Yellow Expedition in 1931, an automobile rally to link Beirut to Beijing.

At the origin of brands in France
Trademarks appeared long before the first legislation on intellectual property. Take a trip back in time with us through the history of trademarks in France.

8 women who have changed our day-to-day lives
While women have also contributed to shape the world as we know it, they have often been forgotten in the history books. In this article, […]

Dare to become an entrepreneur at 50
Is 50 years an age to launch a business? Many of us are asking the question, perhaps thinking that chances of success are lower. But this is not true! Let’s get a look at the figures.

$190 million raised for Contentsquare
The French start-up Contentsquare, specialized in the analysis of the behavior of Internet users on mobile applications and websites, raised 190 million dollars. Now valued […]

Let yourself be tempted by a trip… in Iceland!
Like us, you are probably confined into your home for several weeks. To allow you to travel, we have chosen to talk about Iceland. So let yourself be tempted by this expedition and come with us!

Coronavirus: when epidemics foster innovation
The epidemic that is affecting us will certainly mark the history and we hope it will be less by its gravity than by the changes it will bring to our societies.

The most remarkable innovations of 2019
Discover our selection of the most striking innovations of 2019.




Dataiku: the new French unicorn
Arrival of Google in Dataiku’s capital After a new fundraising in December 2013, the value of the French start-up increased and passed the billion-dollar bar, […]

Charlotte Perriand, the pioneer of design
On 27 October 2019 was celebrated the 20th anniversary of the death of Charlotte Perriand, a great artist, revolutionary of the 20th century interior architecture.

Estonia, the perfect destination for start-ups?
With everyday life digitalized in many aspects and an administration focused on simplicity, Estonia seems to be transformed in a real paradise for entrepreneurs. Explanations:

Artificial Intelligence (AI): between the need for support and the necessity to regulate, a challenge for authorities
Artificial Intelligence has been growing for some years and is now appearing in products that we find on the market, but also in public debates.




Unicorn Canva valued at 3.2 billion dollars
A new fundraising for Canva: After a new fundraising, the Australian start-up Canva is now valued at 3.2 billion dollars. This unicorn (a word used […]

Tadao Ando, the architect of Light
Brandon Valorisation depicts the life of Tadao Ando, this famous Japanese architect, bold and prolific in the construction of iconic monuments.

The growth of counterfeiting, an issue for Intellectual Property
It is estimated that approximately 7% of the importations in Europe are counterfeit products. This phenomenon is spreading. No sector is spared.

10 countries, 10 inventions: discover Brandon Valorisation’s selection
Brandon Valorisation selected 10 inventions from 10 different countries that facilitate our everyday life and/or enable to act for the planet.

Leonardo da Vinci, this visionary artist
2019 marks the 500th anniversary of Leonardo da Vinci’s death, a great inventor, artist and pioneer of his time. It is the occasion for Brandon to talk about the productive life of this man.

The methanization, a challenge for the future?
In a more and more alarming context about climate change, methanization is booming as a renewable energy generation process.

Innovation in green energies
To this day, one-fifth of the global energy comes from renewable sources and the sector employs 10.3 million people throughout the world.

Innovations at the Salon de l’agriculture in 2019
The Salon International de l’Agriculture (SIA) was held from 23 February to 3 March 2019, at the same time as the SIMA (Salon International du Machinisme Agricole).

Industrial backing, an alternative to fundraising
Fundraising is on a roll. Yet, it is not the only way for a company to support its development.