All news

2 September 2020

From invention to achievement: André Citroën and the Yellow Expedition

André Citroën, pioneer of the automotive industry, was also a master of communication. This he demonstrates by imagining the Yellow Expedition in 1931, an automobile rally to link Beirut to Beijing.

Montage logos marques
1 September 2020

At the origin of brands in France

Trademarks appeared long before the first legislation on intellectual property. Take a trip back in time with us through the history of trademarks in France.

Illustration_8 femmes qui ont changé notre quotidien
29 June 2020

8 women who have changed our day-to-day lives

While women have also contributed to shape the world as we know it, they have often been forgotten in the history books. In this article, […]

Illustration-Osez entreprendre à 50 ans
25 June 2020

Dare to become an entrepreneur at 50

Is 50 years an age to launch a business? Many of us are asking the question, perhaps thinking that chances of success are lower. But this is not true! Let’s get a look at the figures.

Chez nos clients
9 June 2020

$190 million raised for Contentsquare

The French start-up Contentsquare, specialized in the analysis of the behavior of Internet users on mobile applications and websites, raised 190 million dollars. Now valued […]

Milan vide_photo de Mick De Paola
At home
20 April 2020

Lockdown: an opportunity to define the strategy of development of its business

During a period of normal operating activity, entrepreneurs are caught up by the everyday company requirements.

Évadez-vous en Islande
20 April 2020

Let yourself be tempted by a trip… in Iceland!

Like us, you are probably confined into your home for several weeks. To allow you to travel, we have chosen to talk about Iceland. So let yourself be tempted by this expedition and come with us!

Illustration covid 19
17 April 2020

Coronavirus: when epidemics foster innovation

The epidemic that is affecting us will certainly mark the history and we hope it will be less by its gravity than by the changes it will bring to our societies.

Confinement_L'équipe de Brandon Valorisation reste disponible
At home
18 March 2020

Lockdown: description of the current situation

Dear clients and partners,   Our team’s and clients’ security and health are our top priority.   Therefore, in accordance with government guidelines, Brandon Valorisation’s […]

Logo R-PUR
Our client's place
3 February 2020

R-PUR facing investors in “Qui veut être mon associé ?” on French television

R-Pur, created in 2016 by Matthieu Lecuyer and Flavien Hello, is a French start-up specialized in the development and production of smart anti-pollution masks. This […]

Les innovations 2019_Brandon Valorisation
24 January 2020

The most remarkable innovations of 2019

Discover our selection of the most striking innovations of 2019.

Our client's place
At home
24 January 2020

A new year at your service

2019 saw a wealth of projects taking off for Brandon Valorisation.

iBanR_Our patents offers_BRANDON VALORISATION_2
Our client's place
20 January 2020

DJTAL MEDIA at the CES in Las Vegas

For the second year in a row, DJTAL Media was present at the CES 2020 in Las Vegas. The opportunity for this start-up to present […]

Valoriser une société - Brandon Valorisation
At home
16 January 2020

Estimate the value of a company: book value and intangible assets

The valuation of a company is often a sensitive issue in the event of a capital transaction (fundraising, equity investment, redemption of the shares held […]

Chez nos clients
19 December 2019

Dataiku: the new French unicorn

Arrival of Google in Dataiku’s capital After a new fundraising in December 2013, the value of the French start-up increased and passed the billion-dollar bar, […]

Exposition Charlotte Perriand_Brandon_5952
28 November 2019

Charlotte Perriand, the pioneer of design

On 27 October 2019 was celebrated the 20th anniversary of the death of Charlotte Perriand, a great artist, revolutionary of the 20th century interior architecture.

27 November 2019

Estonia, the perfect destination for start-ups?

With everyday life digitalized in many aspects and an administration focused on simplicity, Estonia seems to be transformed in a real paradise for entrepreneurs. Explanations:

Intelligence Artificielle
25 November 2019

Artificial Intelligence (AI): between the need for support and the necessity to regulate, a challenge for authorities

Artificial Intelligence has been growing for some years and is now appearing in products that we find on the market, but also in public debates.

Drapeau Picardie
At home
31 October 2019

Brandon Valorisation has opened a new office in the Hauts-de-France Region

With a new office in Amiens, Brandon Valorisation reinforces its presence on the national territory.

Chez nos clients
22 October 2019

Unicorn Canva valued at 3.2 billion dollars

A new fundraising for Canva: After a new fundraising, the Australian start-up Canva is now valued at 3.2 billion dollars. This unicorn (a word used […]

Pepite d'or
At home
26 September 2019

At last! The financial valuation of intangible assets

The French Directorate General for Enterprise (DGE), under the authority of the Ministry of the Economy, Industry and the Digital Sector, decided to engage in […]

Tadao And? en 2004
25 September 2019

Tadao Ando, the architect of Light

Brandon Valorisation depicts the life of Tadao Ando, this famous Japanese architect, bold and prolific in the construction of iconic monuments.

La contrefaçon, un enjeu pour la PI
24 September 2019

The growth of counterfeiting, an issue for Intellectual Property

It is estimated that approximately 7% of the importations in Europe are counterfeit products. This phenomenon is spreading. No sector is spared.

Map of the world
1 July 2019

10 countries, 10 inventions: discover Brandon Valorisation’s selection

Brandon Valorisation selected 10 inventions from 10 different countries that facilitate our everyday life and/or enable to act for the planet.

valorisation des savoir-faire
At home
28 June 2019

Why making an assessment of intangible assets?

By Michel Lévy.

Illustration : Leonard de Vinci
29 May 2019

Leonardo da Vinci, this visionary artist

2019 marks the 500th anniversary of Leonardo da Vinci’s death, a great inventor, artist and pioneer of his time. It is the occasion for Brandon to talk about the productive life of this man.

Unité de méthanisation
28 May 2019

The methanization, a challenge for the future?

In a more and more alarming context about climate change, methanization is booming as a renewable energy generation process.

At home
26 April 2019

Groupe Brandon will attend a legal conference upon Fashion, Luxury and Design

The next « Assises Juridiques de la Mode, du Luxe et du Design » (legal conference upon Fashion, Luxury and Design) will be hold on June 7th 2019.

28 March 2019

Innovation in green energies

To this day, one-fifth of the global energy comes from renewable sources and the sector employs 10.3 million people throughout the world.

28 March 2019

Innovations at the Salon de l’agriculture in 2019

The Salon International de l’Agriculture (SIA) was held from 23 February to 3 March 2019, at the same time as the SIMA (Salon International du Machinisme Agricole).

27 March 2019

Industrial backing, an alternative to fundraising

Fundraising is on a roll. Yet, it is not the only way for a company to support its development.

27 March 2019

Women and entrepreneurship

In March, Brandon Valorisation spotlights women entrepreneurs. We strongly care about this subject, considering that our business partner, Brandon IP, is headed by a woman!

Image : Cosmetic Angels
At home
21 March 2019

Brandon, an expert on valorization for the Cosmetic Angels

On 5 March 2019, Michel Lévy participated in the launch meeting of the Cosmetic Angels.

At home
13 March 2019

Brandon in Japan!

From 15 to 21 March 2019, Michel Lévy, President of Brandon Valorisation, will visit Japan in order to meet with some Brandon IP’s partners.

13 February 2019

Reduction in patent taxation in 2019

Reduction in patent taxation in 2019: an opportunity for the development and valorization of the innovative companies.

29 January 2019

Open innovation and industrial property: the keys to understanding

Open innovation: everybody talks about it, many people purport to do so, but few separate it from other concepts of collaboration and opening of the company.

Image : Pal-V
28 January 2019

Most remarkable innovations of 2018 for Brandon Valorisation

Brandon Valorisation made a small selection of the most striking innovations of 2018.

At home
25 January 2019

2018: the year in retrospect

2018 is ending to make room to 2019. It is time to Brandon Valorisation to assess the previous year.

At home
15 January 2019

Cosmet’up grows

On January 10, Michel Lévy was in Chartres (France) to take part in the first meeting of the Cosmet’up Experts’ Committee.

At home
7 January 2019

Happy New Year

Brandon valorisation wishes you a happy new year 2019

Our client's place
17 December 2018

11 patented toys, valorized (or not) which became famous

As we approached the Christmas celebrations and the race against time to find THE toys begins, this article from La Boite Verte identifies the first patented famous toys.

Image : Thomas Edison
10 December 2018

Thomas Edison: the profile of a brilliant inventor

We could not talk about innovation without mentioning Thomas Edison and his prolific life.

At home
7 December 2018

Value our clients’ innovations

Brandon Valorisation recently completed the financial valuation of a patent in the field of sports performance assistance.

approved-blanc_Brandon Valorisation
29 November 2018

In-kind contribution: definition and modalities

What is a contribution in kind? What is the role of the contribution auditor (in France)? Why mandate a consulting firm?

Les Jeux Olympiques à Paris
19 September 2018

Innovation to improve athletic performances

Because in September we go back to our sports clubs, Brandon Valorisation presents you some innovations in this field.

3 July 2018

Drones of any style!

7 million leisure drones, 415,000 commercial drones and 3,000 military drones are expected in 2050. Here is a selection of useful, special and sometimes crazy drones.

3 July 2018

Country focus: Canada

Basketball, walkie-talkie and phone, pacemaker, plexiglas are all inventions that can be attributed to Canadians. This being said, how does Canada position itself within the world economy?

At home
26 June 2018

Brandon Valorisation providing services to start-ups

We took part as a juror in the Carré des Innovateurs, a structure dedicated to start-ups on the invitation of the national bank Crédit du Nord on June 20.