Economic intelligence, industrial property strategy and valuation
In recent weeks, we have exposed various strategies for innovation valuation that can be carried out independently or in a complementary manner within a company. […]
Focus on Switzerland, the most innovative country in the world
According to WIPO's Global Innovation Index, Switzerland leads the most innovative countries 2020 ranking.
Why value your industrial property titles?
Patents and trademarks are assets that can be evaluated Industrial property is used to protect inventions or distinctive signs in order to ensure an […]
Does intellectual property apply to SME and start-ups?
By Anne Lévy, Patent & Trademark Attorney
Collaborative development of products and services: innovate better thanks to partnerships
A few weeks ago, Brandon Valorisation explained in an article how an SME could diversify its activity by licensing innovative products. This month, we emphasize […]
Patent (or IP title) valuation « à la carte ».
Optimize your patent valuation strategy with a staged process.
Diversification of activities by integrating new products, a way of survival and development for subcontracting SMEs
A landmark case: Brandon Valorisation was approached by a local Chamber of Commerce and Industry (CCI) confronted to insufficient activity in the small and medium […]
Why estimate the value of intangible assets?
By Michel Lévy, President of Brandon Valorisation.
Margaret Hamilton, the woman who gave the moon to Mankind.
Very few of us may know that a woman, Margaret Hamilton, has played a decisive role in the adventure that led a man to make his “one small step” on the Moon in 1969. We make here her portrait.
A new service: Brandon supports you in project engineering
At the beginning of 2021, our team is offering a new personalized service.
A new installation in Bordeaux for Brandon
The Brandon Group is pleased to announce the creation of a new establishment in Bordeaux (France)! After the opening of our offices in Orleans […]
When our customers are getting talked about: iBanr, the innovative digital poster
The story between Serge Djelloul and Brandon Valorisation began in 2018, when this entrepreneur from Amiens, a former professional ice hockey player, contacted us to […]
Benchmarking the post-Covid IP firms
We talk about the participation of Anne Levy in the FICPI webinar on March 17, 2021, on the topic: Benchmarking of intellectual property firms in a post-Covid era.
A look back on our year 2020
2021 has arrived! It is the occasion to take stock of the year that has just passed.
The most remarkable innovations of 2020
Discover our selection of the most striking innovations of 2020.
Brexit: what are the consequences for innovation and intellectual property?
We were all in such a hurry to see 2020 end that we on the Continent barely noticed this historical event: December 31 also marked […]
Traffic on our website: thank you!
You have been more than 8,000 to visit our website in 2020 and there are more and more new visitors coming every day. We […]
Business valuation: interest and methods
In this article, Brandon Valorisation talks about the different methods that exist to value a company.
Brandon’s birthday: 30 years of collaboration!
In November 2020, Anne and Michel Lévy celebrated the 30th anniversary of their collaboration. It is the opportunity to learn more about the history of Brandon Group.
From the love of music to innovation: the encounter between Brandon Group and Mr. Hugon
Bernard Hugon has a very atypical profile: trained as a professional musician and composer, he later graduated from Art & Métiers school and got an […]
A story of Champagne
This story began when Michel Lévy met Pierre-Éric Jolly, a winemaker like no other. Responsible for operations of Champagnes René Jolly, Pierre-Éric maintains and develops […]
La Bouche Rouge continues to expand
La Bouche Rouge, a French start-up of luxury cosmetics, steps up its development with the announcement of a fundraising of 2.5 million euros in September […]
From invention to achievement: André Citroën and the Yellow Expedition
André Citroën, pioneer of the automotive industry, was also a master of communication. This he demonstrates by imagining the Yellow Expedition in 1931, an automobile rally to link Beirut to Beijing.
At the origin of brands in France
Trademarks appeared long before the first legislation on intellectual property. Take a trip back in time with us through the history of trademarks in France.
8 women who have changed our day-to-day lives
While women have also contributed to shape the world as we know it, they have often been forgotten in the history books. In this article, […]
Dare to become an entrepreneur at 50
Is 50 years an age to launch a business? Many of us are asking the question, perhaps thinking that chances of success are lower. But this is not true! Let’s get a look at the figures.
$190 million raised for Contentsquare
The French start-up Contentsquare, specialized in the analysis of the behavior of Internet users on mobile applications and websites, raised 190 million dollars. Now valued […]
Lockdown: an opportunity to define the strategy of development of its business
During a period of normal operating activity, entrepreneurs are caught up by the everyday company requirements.
Let yourself be tempted by a trip… in Iceland!
Like us, you are probably confined into your home for several weeks. To allow you to travel, we have chosen to talk about Iceland. So let yourself be tempted by this expedition and come with us!
Coronavirus: when epidemics foster innovation
The epidemic that is affecting us will certainly mark the history and we hope it will be less by its gravity than by the changes it will bring to our societies.
Lockdown: description of the current situation
Dear clients and partners, Our team’s and clients’ security and health are our top priority. Therefore, in accordance with government guidelines, Brandon Valorisation’s […]
R-PUR facing investors in “Qui veut être mon associé ?” on French television
R-Pur, created in 2016 by Matthieu Lecuyer and Flavien Hello, is a French start-up specialized in the development and production of smart anti-pollution masks. This […]
The most remarkable innovations of 2019
Discover our selection of the most striking innovations of 2019.
A new year at your service
2019 saw a wealth of projects taking off for Brandon Valorisation.
DJTAL MEDIA at the CES in Las Vegas
For the second year in a row, DJTAL Media was present at the CES 2020 in Las Vegas. The opportunity for this start-up to present […]
Estimate the value of a company: book value and intangible assets
The valuation of a company is often a sensitive issue in the event of a capital transaction (fundraising, equity investment, redemption of the shares held […]
Dataiku: the new French unicorn
Arrival of Google in Dataiku’s capital After a new fundraising in December 2013, the value of the French start-up increased and passed the billion-dollar bar, […]
Charlotte Perriand, the pioneer of design
On 27 October 2019 was celebrated the 20th anniversary of the death of Charlotte Perriand, a great artist, revolutionary of the 20th century interior architecture.
Estonia, the perfect destination for start-ups?
With everyday life digitalized in many aspects and an administration focused on simplicity, Estonia seems to be transformed in a real paradise for entrepreneurs. Explanations:
Artificial Intelligence (AI): between the need for support and the necessity to regulate, a challenge for authorities
Artificial Intelligence has been growing for some years and is now appearing in products that we find on the market, but also in public debates.
Brandon Valorisation has opened a new office in the Hauts-de-France Region
With a new office in Amiens, Brandon Valorisation reinforces its presence on the national territory.
Unicorn Canva valued at 3.2 billion dollars
A new fundraising for Canva: After a new fundraising, the Australian start-up Canva is now valued at 3.2 billion dollars. This unicorn (a word used […]
At last! The financial valuation of intangible assets
The French Directorate General for Enterprise (DGE), under the authority of the Ministry of the Economy, Industry and the Digital Sector, decided to engage in […]
Tadao Ando, the architect of Light
Brandon Valorisation depicts the life of Tadao Ando, this famous Japanese architect, bold and prolific in the construction of iconic monuments.
The growth of counterfeiting, an issue for Intellectual Property
It is estimated that approximately 7% of the importations in Europe are counterfeit products. This phenomenon is spreading. No sector is spared.
10 countries, 10 inventions: discover Brandon Valorisation’s selection
Brandon Valorisation selected 10 inventions from 10 different countries that facilitate our everyday life and/or enable to act for the planet.
Why making an assessment of intangible assets?
By Michel Lévy.
Leonardo da Vinci, this visionary artist
2019 marks the 500th anniversary of Leonardo da Vinci’s death, a great inventor, artist and pioneer of his time. It is the occasion for Brandon to talk about the productive life of this man.